Getting It Backwards/Floating Away
I expected so much growing up in the 1960s. My home always included discussions of the day's events and politics. I saw how people struggled, fought and died for what was right. I thought by the time I was grown, the world was going to be beautiful and wonderful. I see we are still getting it backwards. I do everything I can so that my own ideals don't float away.
"Louis Jacinto‘s series “Floating Away” is at once alien and familiar, like Norman Rockwell from space. His photographs are of the most mundane objects we see every day in our lives: signs, usually connected to buildings and rooftops, drifting away. One photograph features a water tower, suspended in mid-air like a Midwestern siren call. Unmoored from their surroundings, the objects seem to contain some kind of portent, like a surreal rapture of modern design.
Jacinto’s photographs of big company logos are particularly evocative; devoid of branding, advertisements and the adoring gaze of consumers, they seem almost lonely. There’s a nostalgia to Jacinto’s photographs. They’re haunted by ghosts of icons from the past." - Stephanie Chan, BEAUTIFUL/DECAY
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